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“Highest Ranked Mass Market Brand In Initial Quality, Four Years In a Row” by J.D. Power

For four years in a row, Kia owners reported fewer issues within the first 90 days of ownership than all other non-luxury car and truck brands in the U.S.

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A 'Best Global Brand.' Six years in a row.

Our sixth straight year on the list, the Kia brand continues to evolve and redefine itself—achieving a 6% value increase in the last year to $6.68 billion USD.

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A Most Awarded Brand for 2017 by Kelley Blue Book

Kia earns a spot on Kelly Blue Book's "10 Most Awarded Brands of 2017", receiving awards across many vehicles for excellence in areas like reliability, value, innovation, comfort, and capability.

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Kia Drives to Surprise

PERFORMANCE

Winning 150 and
more major quality awards.

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winning-150-and-more-major-quality-awards
  • We struggle for
    ZERO Drive
    Defects
  • #1 Quality
    acknowledged
    in Germany
  • Recognized as ‘Best car’ in 38 countries Over the past decade
  • Highest Ranked Non-Premium Brand in J.D. Power 2018 Initial Quality Study (IQS) Segment Winners: Rio, Sorento

  • #1 out 22 brands in J.D. Power 2017 Vehicle Dependability Study

  • Car Of The Year (COTY) in the US/Europe/Middle East/Asia

Safety

Top class safety
proven through
decades of collision tests.

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top-class-safety-proven-through-decades-of-collision-tests
  • 'Outstanding' in all
    requirements
    of collision test
  • #1 Comprehensive Safety Level achieved (front crash, side crash, and rollover resistance ratings)
  • Achieved top safety rating in Europe
  • ‘Top Safety Pick+’ in 2019 Insurance Institute for Highway Safety(IIHS) Collision Test Forte, Niro HEV/PHEV, Optima, Sportage, Sorento

  • ‘5-Star’ safety rating from 2019 U.S. National Highway Traffic Safety Administration (NHTSA) & New Car Assessment Program(NCAP) Optima, Sedona, Soul, Sportage, Sorento

  • ‘5-Star’ in 2017 Euro New Car Assessment Program(NCAP) Stinger, Rio, Stonic

Design

Winning over 70 design awards

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  • Globally recognized
    product design
  • Designing efforts in
    customer communication
  • Consistent design excellence
  • 'Best of The Best' in the 2018 Red Dot Design Award Stinger

  • Winner of Communication Design category in the 2016 Red Dot Design Award Optima e-catalogue app

  • 24 Red Dot Awards since 2009

Service

Proven marketability by the choice of countless consumers

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  • 9 Years of captivating global consumers
  • Ranked #1 for Comprehensive Satisfaction by 68,000 actual consumers
  • Chosen by 54,000 new car buyers
  • Starting from the first winning in 2010, we are now winning 10 satisfaction awards

  • Autopacific's 2017 Ideal Vehicle Award Sportage

  • #1 in respective segments in the 2017 J.D. Power Automotive Performance Execution And Layout (APPEAL) Stinger