Kia Sales Thailand teams up with Jeff Satur in ‘Make A Bold Move with The Kia EV5’ mini concert to celebrate its Brand transformation and the EV5 success

Kia Sales Thailand teams up with Jeff Satur in ‘Make A Bold Move with The Kia EV5’

mini concert to celebrate its Brand transformation and the EV5 success

Bangkok (October 20, 2024) – Kia Sales Thailand hosted the ‘Make A Bold Move with The Kia EV5’ mini concert to celebrate the successful launch of The Kia EV5, all-electric versatile mid-size SUV, and entertain altogether a great live moment with Kia customers, Kia Dealers, business partners and also fans of The Kia EV5 presenter, Jeff Satur. Held at CentralWorld Live Hall on the 8^th floor of CentralWorld, it offered special experiences through bold activities and mini concert by Jeff Satur, bringing Kia’s community and fans for an unforgettable night of music and community.

Jean-David Christian Harel, Vice President of Product and Marketing at Kia Sales (Thailand) Company Limited said “Make A Bold Move with The Kia EV5” mini concert with Jeff Satur is our commitment to build our Brand positioning and share real-life moments with our Kia customers, Dealers and business partners. To transform the Kia brand perception, we continuously activated consumers’ experientials to create true moments of life from our Kia EV5 and Kia EV9 immersive exhibition last March demonstrating our EV acceleration, to the EV Playground connecting with younger families, and now our Make A Bold Move with The Kia EV5 mini concert to celebrate our success of the Kia EV5 in Thailand and of course thank the Kia owner’s community, Kia dealers, Kia partners and fans of Jeff Satur nationwide. I believe that building connections with true and memorable emotions is the best way to convey Brand love.”

Under “Make A Bold Move” campaign theme, this event provides a vibrant atmosphere designed to inspire attendees to step out of their comfort zones and embrace bold changes in their lives. The highlight of the event was the mini concert by Jeff Satur, The Kia EV5 presenter. Jeff kicked off his performance with the debut of ‘Make A Bold Move’ a theme song written and arranged by Jeff himself based on his own experience taking a bold move to pursue his dream (full-version music video viewable on https://www.youtube.com/@kia.thailand). With its powerful lyrics and music arrangement, the song filled the venue with great energy and ensured that ‘Make A Bold Move with The Kia EV5’ event not only gave its attendees a great opportunity to discover Kia and The Kia EV5, but also a truly memorable experience of celebration together.

Participants were treated to an up-close look at Kia's cutting-edge electric vehicles, including The Kia EV5 and The Kia EV9. These next-generation EVs were on full display, allowing guests to explore their innovative features and sleek designs. The Kia EV5 is our 100% electric mid-size SUV with the best-in-class range of 665km per charge, and that stands out for its versatility and design that embodies a true mid-size SUV characteristic.
It offers versatile spaces and functions, along with safety technology and various premium features that ensure comfort for both the driver and passengers. These qualities have contributed to the positive response to the Kia EV5. Currently, the Kia EV5 is available in Thailand in four variants: 1) The Kia EV5 Light, 2) The Kia EV5 Air, 3) The Kia EV5 Earth Long Range, and 4) The Kia EV5 Earth Exclusive AWD, with a starting price from 1,299,000 baht. The Kia EV9 is our 100% electric premium large 6-seater SUV, unique in Thailand. This model is suitable for families seeking a new electric vehicle driving experience that excels in versatility and comfort, with various seating configuration options. Additionally, the Kia EV9 has received numerous global awards, including Family Car of the Year’ award at the 2023 from the world-renowned automotive magazine, Top Gear, as well as World Car of the Year and World Electric Vehicle 2024 at the World Car Awards 2024.

Sharing his thoughts, Jeff Satur said, “I feel honored and very delighted to be part of the Kia family both as the Kia EV5 presenter and a proud owner of the Kia EV5 Earth Exclusive AWD. I must say that the Kia EV5 has much more to offer than its modern design appeal; it perfectly meets my lifestyle needs across day-to-day mobility and leisure travel, and not to mention my personal experience that, many times, by spending time all by myself in the Kia EV5, I found it a source of inspiration for my works. Last not least, my thanks to Kia Sales Thailand for holding this special event for Kia customers and my fans. It is a great, memorable collaboration that will give me and everyone fresh inspirations. I hope very much that everyone will be inspired to take a bold move, just like the Kia EV5 does.”

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