A car in recent years has evolved beyond the means of 'mobility' into the arena of another 'living space' with sophisticated IT technologies, including autonomous driving and connected technology incorporated in it. In addition, with the dissemination of sharing trends, which is a new paradigm of economic life, a car will accelerate the advent of the era of 'sharing' instead of 'owning' one.

The focus of the car industry ecosystem is being rapidly transformed from 'manufacturing' to 'providing services' as not only complete car makers but also IT tech giants offer new business visions that encompass a variety of 'mobility' services in a comprehensive manner.

Kia is actively investing in the fields of Mobility Service Platform for the Human-centric urban society.

WiBLE

WiBLE, the new carsharing service powered by Kia and Repsol, begins its journey through the streets of Madrid with Kia Niro Plug-in Hybrid. With a totally free registration and online validation, users can register themselves in the service. The account will be verified and activated automatically by the system in some minutes. WiBLE's bet is focused on being a service for people, positioning itself as the largest, safest, most flexible and comfortable car that goes beyond.