“The Kia Carnival Wonder MOM” campaign through an innovative test-drive activation amplified by true family influencers and exclusive prizes

Kia Sales (Thailand) celebrates the everyday superheroes Moms

with the launch of “The Kia Carnival Wonder MOM” campaign through an innovative test-drive activation amplified by true family influencers and exclusive prizes

Bangkok (13 June 2024) - Kia Sales (Thailand) launches “The Kia Carnival Wonder MOM”, an innovative test-drive campaign that encourages all families to enjoy their new adventure. Under the insight “Beyond Being a Mother”, the campaign invites Moms to give a surprising moment to their loved ones through the test-drive of The Kia Carnival exclusively decorated in three special themes: The Snow Princess, The Mermaid and The Superhero. This is to turn an ordinary test-drive into a delightful moment for the little ones and to put a smile on their little faces while mothers can also share the moment of happiness in order to get a special gift and to participate in various fun activities. The Wonder MOM campaign features

true family influencers such as Ploy Chidjun, Mama Martin and Mata Matalyn, and also more than 50 influencers participating in test-drives across all Kia Dealers’ network. For those who book The Kia

Carnival for all models from 1 June to 31 July 2024 and have the car delivered by 30 September 2024, will get a chance to win a travel package to Disneyland in France and many other rewards.

Mr. Jean-David Christian Harel, Vice President of Product and Marketing at Kia Sales (Thailand) Company Limited, said “The Kia Carnival has long been recognized for its sophisticated advanced safety features, its driving and comfort capabilities and its versatile utility for families activities. Based on our customers’ insights, we identified an increasing number of Moms driving The Kia Carnival sharing quality time and memorable

experiences with their children. For children, Moms are superheroes juggling with their career, family and kids activities, they are true everyday superheroes. This is the reason why we decided to launch the Kia Carnival Wonder MOMcampaign under the insight “Beyond Being a Mother” as we believe Moms are the true advocates to motivate the potential consumers to choose our Kia Carnival as the best large-MPV for families. To amplify our innovative campaign, we invited celebrity mother Ploy Chidjun and her children as well as family influencer

– mother U and Martin from the Mama Martin page, also mother Cartoon and Mata from the Matalyn Official page, and also more than 50 other influencers to create their authentic and real-time testimonials and share memorable stories while test-driving the Kia Carnival.”

As part of the special test-drive campaign, mothers will be able to create a surprising moment for their kids through specially decorated Kia Carnival available in three themes namely “The Snow Princess”, “The Mermaid” and “The Superhero”. Moms will be able to drive The Kia Carnival to pick up their children from school or any venue. After finishing a test drive, they will receive a special gift from Kia, which is a licensed Disney doll. Those interested in test-driving The Kia Carnival may register via http://www.kia-wondermom.com from 4 June to 31 July 2024 by selecting a showroom, car theme as well as their convenient date and time. Kia will deliver the Carnival right at your home or any venue at your convenience.

For those who book The Kia Carnival (LX, EX, SXL, and SXL Luxury) from 1 June to 31 July 2024 and have the car delivered by 30 September 2024, they will get a chance to win special privileges. The first prize is a travel package to Disneyland in Paris, France for 4 persons (1 prize) while the second prize is a 3-day, 2-night Space Connex hotel voucher including breakfast at The Grande Centre Point Space Pattaya for 4 persons (3 prizes). The third prize is a horse-riding course and a special family meal at The Hay - Equestrian Center & Eatery

(10 prizes, 4 persons for each prize). The lucky draw will take place on 8 August 2024 and winners will be

announced on 9 August 2024 via Kia Sales (Thailand)’s official Facebook page. In addition, there will be additional prizes for mothers who post their test-drive photos under Kia activity post with a hashtag #KiaWonderMOM on Kia Sales (Thailand)’s official Facebook page as well as on their own Facebook account (make the post public) from 4 June to 31 July 2024. The first 150 activity participants shall receive a Starbucks gift voucher worth 300 Baht.

The Kia Carnival is a luxury MPV. Also dubbed Grand Utility Vehicle, it is designed specially as a family car that ensures a premium driving experience. The model is outstanding as a multi-purpose vehicle with superior in-car innovation, comfort, performance, and design. as an 11-seaters (The Kia Carnival LX The Kia Carnival EX and The Kia Carnival SXL) and 7-seaters (The Kia Carnival SXL Luxury) suitable for a large family with 5-7 members. The Kia Carnival also comes with spacious cabin room and flexible seat layout that does not compromise the space and comfort of any passenger. Further exclusive comfort in SXL Luxury with the two reclining ‘Premium Relaxation Seat’ for second-row occupants, electrically adjustable backrest and leg rests for first class seating feeling. The walkthrough designed in cabin allows the passenger movement between rows of seats easily and the flat folding of the last row of seats extends the utility usage. Smart power Sliding doors and Smart power tailgate for hands-free access to the rear seats and cargo area provides you extra convenience when your hands are occupied. With up to 202 PS and 440 Nm torque from 2.2-liter ‘Smartstream’ diesel engine offers plenty of usable power matching for outing and long travelling journey without range concerns. In additions, handling and driving like a passenger car, everything such as good visibility, seat position, comfort-ride suspension and stable steering works smoothly together to make the easy driving for every users. With a suite of advanced driving assistance & other safety features, The Kia Carnival can help drivers safely manage a variety of situations, such as forward collision avoidance assist & blind spot collision warning and surround view monitor for navigating a parking lot. It is designed to give you and family extra peace of mind on the road. With large cabin and storage room, the model fits various activities and family lifestyles while also packed with cutting-edge technology as well as luxury interior and exterior design. A special offer is available for those who book The Kia Carnival (EX, SXL and SXL Luxury model) from 1 to 30 June 2024. They will receive the special 5-5-5 offer which includes 5-year warranty program, 5-year free periodic maintenance and 5-year free 24-hour roadside assistance.

Registration for the test-drive of The Kia Carnival and for the “The Kia Carnival Wonder MOM” campaign is available via http://www.kia-wondermom.com