Kia Sales (Thailand) Awarded as Top Brand for Online Consumer Engagement in MPV Car Category
2024-11-18Kia Sales (Thailand) Awarded as Top Brand for Online Consumer Engagement in MPV Car Category
(Bangkok) 8th October 2024 – Kia Sales (Thailand) Company Limited has won the top award as the brand that achieved the most online interaction with consumers in the “2024 Thailand’s Social Power Brand Awards” in the MPV business category. This achievement reaffirms its success in continuously creating various marketing campaigns, one of the key campaigns that has played a significant role in enabling Kia Sales (Thailand) to engage target audience is the innovative test drive campaign entitled “The Kia Carnival Wonder MOM”. The company is moving forward to continue strengthening relationships with active modern family targets through the new “Kia Wonder FamFest” activation event inviting Kia Carnival owners to participate in a range of exclusive fun activities, while also preparing to organize test drive opportunities for consumers to closely experience a variety of vehicles at the upcoming “The Kia eXperience Roadshow” and to add vibrancy to the Halloween season with “The Kia EV5 Halloween Showcase”, set to be held at Mega Bangna Shopping Complex throughout the months of October and November, 2024.
Mr. Jean-David Christian Harel, Vice President of Product and Marketing at Kia Sales (Thailand) Company Limited, stated “Kia Sales (Thailand) has actively pushed forward in the market to raise brand awareness and continuously enhance the experience between the brand and Thai consumers. This includes launching a wide range of cutting-edge vehicles to cater to all lifestyles of Thai consumers, such as EV SUVs like The Kia EV9 and The Kia EV5, as well as MPVs like The Kia Carnival SXL Luxury. The company has also organized numerous campaign activities, allowing Thai consumers to engage closely with the brand. One of the campaigns that received an overwhelmingly positive response from the target audience was the innovative test drive campaign specifically designed to target those interested in The Kia Carnival, a model that has long been popular among Thai consumers, thanks to its distinctive design and family-friendly functions. The campaign aimed to reach modern mothers who are focused on taking care of their children with a desire to spend a great quality-time with their children in the campaign entitled ‘The Kia Carnival Wonder MOM,’. The campaign also attracted over 50 true family influencers who gladly participated in the well-received and much spoke about campaign. Through the continuous creation of marketing activities, including the innovative campaign ‘The Kia Carnival Wonder MOM’, which implemented a fresh approach to engage with the target audience, Kia Sales (Thailand) secured first place in the ‘2024 Thailand’s Social Power Brand Awards’ in the MPV category, which we are incredibly proud of. This award illustrates the strength of the brand’s communication and strategy in reaching Kia target audience effectively.”
The “Thailand’s Social Power Brand Awards” event is a collaboration between BrandAge and Ocean Sky Network Co., Ltd., a Thai tech startup, and it recognizes remarkable achievements in the digital world. This year's rankings comprise 35 prominent business categories in Thailand as a result of gathering and evaluating data on social media in the Social Listening segment, as well as listening to consumer voices and trends towards brands.
“Kia Sales (Thailand) continues to strengthen relationships and deliver new experiences to Kia consumers by organizing the first-ever ‘Kia Wonder FamFest,’ an event dedicated to appreciating customers of the Kia Carnival to join in this special event inspired by the ‘Carnival Festival’, which is recognized for providing fun and greatness for the entire family. This reflects the same philosophy as the Kia Carnival, which offers an experience that goes above and above on every family excursion. The ‘Kia Wonder FamFest’ activity reinforces Kia Sales (Thailand)’s dedication to enhancing the customer experience and reaching out to our target audience in a more creative way,” Mr. Jean-David Christian Harel remarked
The event was buzzing with energy, ensuring countless smiles and memorable moments for all participants. Highlights of activities and enjoyment included four zones. First, the Super Family Zone, which merged product features with an entertaining dynamic game. Next, the Workshop Zone where all family members could spend quality time together in a relaxing DIY workshop. Additionally, the Memorable Moment activity provided a charming photo spot for each family to capture and take home a cherished moment. Lastly, the Adventure Zone provided in the venue that every visitor can entertain throughout the event. Furthermore, Kia offered every family the opportunity to test drive a Kia vehicle at the event as well.
In addition, from October to November 2024, Kia Sales (Thailand) is set to present a range of car models for customers and enthusiasts of the Kia brand to experience the vehicles and engage with Kia’s driving experience at Mega Bangna Shopping Center. “The Kia eXperience Roadshow” is set to take place in two phases: the first from October 1st to 7th, 2024, and the second from November 1st to 10th 2024. Additionally, Kia Sales (Thailand) will participate in the festivities and add vibrancy to the Halloween season with “The Kia EV5 Halloween Showcase” event taking place from October 1st -31st, 2024.
