The KOUP concept illustrates the future shape and evolution of Kia. Its simple yet bold and aggressive exterior is complemented by its realistic and sleek interior design. Its simplistic and sleek style coupled with taut profile designed to sprint highlights the car's sporty and elegant shape.
The KED-5 is designed to exude an outdoor image that tells of comfort and convenience, even on rocky surfaces. An old, lived-in, leather finish is applied to the bonnet, the powered, folding roof and tailgate panel, plus the dashboard, door panels and steering wheel rim. The seats and the dashboard panels are designed to convey a sense of simplicity and moderation.