THE NEW KIA OPTIMA HYBRID

A new century, ushering in the era of eco-friendly cars In 2009, Kia Motors released our new green brand “EcoDynamics.” In so doing, we offered our first official solution to the global climate change challenge. ‘Eco’ represents ecology (nature and environment) and economy (efficiency). ‘Dynamics’ represents energy and vitality. Under our environmentally-friendly EcoDynamics sub-brand, Kia Motors aims to steadily raise the existing value of cars while reducing fuel consumption and emissions to contribute to the sustainability of our planet and humankind.

relax on every journey, all year round.A heated steering wheel and seat warmers provide reassuringcomfort on cold days, while automatic air conditioning and anair-ventilated driver’s seat keep you cool when the temperature rises.