MEET IMAGINE, OUR FIRST ALL-ELECTRIC CONCEPT CAR
It’s the Kia you know, reimagined for a world of electrification – Kia’s all-new electric concept car, ‘Imagine by Kia’, and made its debut at the 2019 Geneva International Motor Show. Sharing its electrifying drive, innovative style and distinctive lighting signature design.
CONCEPT DESIGN
Vice President of Design for Kia Europe, Gregory Guillaume said that “Automotive design is about capturing the heart and making it beat that bit faster for that bit longer. We believe that there’s absolutely no reason why that should change simply because the car is electric. That’s why our all-electric concept is designed to not only get your pulse racing but to also signpost our holistic and emotional approach to electrification.”
“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer”
“Kia prides itself on its
, which is why we wanted to move away from the rational and focus on the emotional and embrace a warmer and more human approach to electrification. After all, electricity is found within every atom, it’s the energy that flows within us and around us on our planet. Harnessing its potential has propelled us forward from one innovation to the next,” says Guillaume.
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