Football is America’s game. And at the high school level, the game means even more. These programs are not only foundational in the lives of young athletes, but also as a rallying point and source of pride in the communities they represent. But due to the pandemic, many of these programs are facing serious financial challenges.

So Kia is stepping up to support these programs, by identifying and donating directly to the schools that need it most. It’s part of our ongoing Accelerate The Good program, which has previously included spearheading charitable initiatives such as college scholarships for students in need, delivering PPE to frontline workers, and relief for America’s homeless youth population. And now, we’re proud to help these players and schools keep giving their all to follow their athletic dreams. The game must go on.