What Are Advanced Driver Assistance Systems (ADAS)?
What Are Advanced Driver Assistance Systems (ADAS)?
In the last decade, we’ve witnessed the automotive industry advance and evolve, largely driven by the emergence of newer, more intelligent car technologies. Advanced Driver Assistance Systems (ADAS) are at the forefront of this evolution, reshaping the way we drive by bolstering safety, enhancing convenience and improving efficiency.
At Kia, our unique driving assistance technologies
do just this. We’re passionate about how smarter automotive technology can transform the everyday driving experience. In this article, we discuss everything you need to know about ADAS systems and how they are revolutionising the automotive landscape.
What is ADAS?
ADAS stands for ‘Advanced Driver Assistance Systems’ and defines a type of automotive technology designed to improve the safety, convenience and comfort of driving. These systems use automated technology to reduce the risk of accidents by minimizing the risk of human error, the main cause of road accidents.
You can generally split these advanced in-car technologies into three categories: Safety, Parking and Driving.
Safety ADAS improve the driver’s ability to react to hazards on the road through clever detection sensors and early warnings. This includes systems like collision avoidance assist and blind-spot assists.
As the name suggests, parking ADAS are systems designed to make parking easier, often using some kind of autonomous technology. At Kia, our Remote Smart Park Assist
uses entirely autonomous technology to manoeuvre your Kia in and out of parking spaces completely remotely.
Finally, driving ADAS are systems that generally aid and facilitate the driving experience, often by automating and adapting your driving speed based on road lanes and the positions of other vehicles. Examples of these include Adaptive Cruise Control
and Highway Driving Assist, both of which are particularly useful during long-distance motorway journeys.
All of these systems are engineered to remove the risk of human error in driving, ultimately improving safety and enhancing comfort in the process.
Driving assistance technologies
are becoming far more common in modern cars. For some manufacturers, like Kia, a suite of ADAS features will come as standard with new models. For others, these systems will be available in an advanced model or in an additional safety equipment pack at extra cost.
_940x529.jpg)
How do Advanced Driver Assistance Systems work?
The key to ADAS is automation – but how does this work?
Most advanced driver assistance systems use a combination of cameras, sensors and radar software to continuously monitor the environment surrounding the car. These are positioned strategically around the vehicle to provide a 360° view of the road, detecting any potential hazards or dangers. The 360° visibility and rapid sensor technology means that ADAS technologies can react far more quickly to hazards than a human can.
The information collected by the cameras and sensors is reported to a central ADAS controller, which is able to make real-time decisions based on the information it receives. Some systems even have Automatic Intervention, which means the vehicle will react autonomously. For example, if you’re driving on the motorway and begin to veer into a different lane, the ADAS controller will alert the Lane Keeping Assist, which will alert the driver and, if needed, gently steer the car back into the correct lane.
The Future of ADAS, with Kia
Advanced driver assistance systems have already had a huge impact on the automotive industry, with modern cars providing higher levels of vehicle safety. These systems are already becoming more and more common across the industry, and we can expect this growth and innovation to continue.
At Kia, we’re passionate about what these technologies can do. We’re leading the charge in intelligent automotive technologies, with a suite of advanced driver assistance technologies fitted as standard in all our newest models.
Our award-winning cars, the EV9
and the Sportage
, both come with a whole host of ADAS systems as standard, including Highway Driving Assist 2.0 and Blind-Spot Collision Avoidance Assist. Both of these models scored over 80% in the Safety Assist category of the Euro NCAP safety ratings
. This demonstrates not only how comprehensive our ADAS systems are, but also how effective they are in preventing and reducing the risk of typical accident scenarios.
The Kia ADAS offering is helping us to continue striving for the highest safety standards and making our Kia family feel comfortable and confident behind the wheel. Find out more about our driving assistance technologies
and how they can enhance your driving experience.
The ADAS features are assistance systems and do not relieve the driver from their responsibility to safely operate the vehicle at any time. The driver still has to adapt their driving behaviour to their personal driving capabilities, to the legal requirements and to the overall road and traffic conditions. The ADAS features detailed in this article are not designed to drive the vehicle autonomously. For further information, please refer to the owner’s manual.
Images shown are for illustration purposes only and may not be to full UK specification. Features shown are not standard across the Kia model range and availability will vary dependant on model. For further details please refer to the individual model specification sheets.
Product availability varies by models. To find out which products are available for your vehicle, please contact your Kia dealer.