Kia’s Partnership with Independent Cinema| Kia UK
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Kia Independent Cinema



Independent cinema perfectly mirrors Kia’s core values of creativity, innovation, and community. By partnering with independent cinema, Kia reinforces its 'Movement that Inspires' messaging and takes customers on inspiring journeys, entertaining communities, and supporting local businesses.

Since Spring 2022, we have worked with DCM on a fully immersive partnership to support both local cinemas and their communities. Last year, DCM’s 60-second ‘Gold Spot’, played before every film, built up the Kia brand association, enhancing the ‘Movement that Inspires’ campaign. Kia has also become an official sponsor for the Sundance Film Festival: London 2022. Since launching in Spring 2022, Kia’s partnership with Digital Cinema Media (DCM) has been a hallmark of its dedication to the independent film world. Now entering its third consecutive year, this collaboration is more vibrant than ever, with Kia expanding its involvement by adding a fresh new alliance with Pearl & Dean. This exciting expansion highlights Kia's commitment and dedication to the independent scene, supporting over 250 venues nationwide and engaging a fifth of the UK’s cinema audience.

Through this expanded partnership, Kia continues to champion the spirit of independent filmmaking, ensuring that diverse and compelling stories reach the big screen and resonates with audiences. By supporting these venues and their unique offerings, Kia can enrich the cinematic experience and reinforce its role as a key player in the world of independent cinema.

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    Sanka de Silva, Marketing Director at Kia UK Limited, said: “With an array of exciting movies due for release in cinemas soon following a number of blockbusters last year, we believe this is a fantastic opportunity for Kia to be put centre stage, support local businesses and entertain communities through independent cinema.

     

    “We believe that movement inspires, so there’s nothing quite like a moving picture to demonstrate this and showcase our products. We’re excited to show our brand new Sportage ‘Fireflies’ film, which needs to be seen on the big screen to be truly appreciated.

     

    “Like last year, our dealer partners are also involved so be sure to check your local dealership for promotions and cinema ticket giveaways to enjoy the magic of great independent cinema.”

     

    Davina Barker, Sales Director at DCM, said: “Our partnership with Kia has been one of our most successful to date, increasing brand awareness by 100 per cent and brand consideration by 79 per cent