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CHANGE COUNTRY

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CHANGE COUNTRY
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    Create a better future, together.

    Join the movement to rid the oceans of plastics.

  • Global partnership with The Ocean Cleanup.

    Plastics are one of the largest threats our oceans face today.


    We cannot wait anymore. We need to act.
    Kia will transform this plastic again into a new value.


    The time is now.
    To create a better future, together.


    So action, goes beyond words.

    Ocean Cleanup

  • Act with the same mindset.

    • “Plastics are one of the largest threats our oceans face today. At the same time, it’s also very solvable.”
      Boyan Slat
      (Founder & CEO of The Ocean Cleanup)
    • “We can reach more people together, the largest cleanup in history.”
      Nisha Bakker
      (Partnership Director of The Ocean Cleanup)
    • “We are going to co-create value out of the plastic from the ocean together.”
      Kaoru Kumasegawa
      (Head of Kia Brand Strategy Group)

    • Why we need to act.

      Currently, over 50 trillion pieces of plastic are in the ocean. They float around and end up forming garbage patches. (UNESCO, 2022)

    • How to create value.

      Only 9% of plastic waste is recycled worldwide. The rest is either incinerated or ends up in our oceans and environment. (OECD, 2022)