Kia Ireland have today launched a 48-hour electric vehicle test drive campaign which is designed to encourage consumers to get behind the wheel of an electric vehicle and experience EV driving for themselves. With an increased spotlight on electric vehicles in recent months, there has been much discussion in the public domain regarding the practicality of electric vehicles and their related capabilities. This campaign from Kia is designed to answer any questions that consumers may have in relation to electric vehicles by offering an extended test drive period were driving range, charging infrastructure and cost savings can all be examined in more detail.

Cathal Kealey, Head of Marketing & PR at Kia Ireland commented ‘There are EV sceptics out there, many of which have never actually driven an electric vehicle. Electric vehicles have been embraced by early adopters but like any new technology, it takes time to convince the majority of customers. Reluctance is understandable but education and myth busting are key in this process. The more time that consumers have in these cars, the more confidence they will gain in the technology. We believe this campaign can benefit anyone looking to change their car this year.’

The application process is simple, those interested can log onto Kia.com and register their interest. The consumer will then be contacted directly by Kia and subject to availability and driver eligibility criteria, the booking will be confirmed at their local Kia dealership. Kia have confirmed that this campaign will run until June 30th, as too will their Q2 offers which include 0% finance and a free home charger on all New and Used Niro EV and EV6 models. The recently crowned 2024 World Car of the Year, the EV9, is available with 1.9% finance, a free home charger and a launch package which includes a 3-year service plan, a 2-year Kia charge Ionity plus package for discounted public charging, a €500 Energia home energy credit and a €500 Kia accessory voucher.