Design
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Design directions
The simplicity of the straight line
Design gives spirit to the brand
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Design is not just about shapes, lines or decoration. It is about instilling soul into a brand and making customers passionate about a product. The ultimate goal of Kia's styling activities is to create complete, pure and unprecedented designs that define the Kia brand. To this end, Kia will seek deeper interaction with more people around the world to gain a more extensive understanding of different markets and technologies as we strive to make the Kia brand more exciting and fun.
The simplicity of the straight line
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Design direction
The simplicity of straight line is one of the core fundamentals underpinning Kia's design philosophy. Straight lines represent clarity, precision and distinctiveness, and these traits are fully reflected in the attitudes and vision of Kia designers. Our design efforts are focused on attaining long-term loyalty from customers with simple shapes, delicate interior and exterior details and the provision of experiences that are hard to find in other cars.
Kia's design centers
We make the cars of your dreams a reality
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Kia designs the future.
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Kia's main design center in Korea (Namyang) undertakes all aspects of car design ranging from design planning and design conceptualization to styling, modeling and color and material development.
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Augmented by satellite design centers in the USA, Europe and Japan, we analyze global trends and explore the distinct lifestyles in different local markets around the world.
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Namyang Design Center
Namyang Design Center is the birthplace of Kia cars of the future Unique exteriors and stylish interiors are created using computer-based digital modeling while new colors are developed based on research into the latest global trends.
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Europe Design Center
Located in Frankfurt, Germany, Kia's Europe Design Center is helping to change perceptions of the Kia brand across the continent as well as worldwide. Its dedicated team of designers create concept cars of the future as well as production models for both Europe and the global market.
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U.S. Design Center
Located in Irvine, California, Kia's U.S. Design Center is helping to shape the futrure of driving through its stunning showcars and styling activities for many Kia models marketed around the world.
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