Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone - 25 years as the Australian Open's longest-standing major sponsor.
As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.
Kia is a proud partner of the League of Legends EMEA Championship. Through the partnership we offer various engaging and innovative experiences, including contents created in collaboration with the LEC, participatory events for League of Legends fans, eSports marketing programs for the finals and experiences with leading players participating in ‘Kia Player of the Game segment’.