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Sponsoring

  • Australian Open 2026

    Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone - 25 years as the Australian Open's longest-standing major sponsor.

  • Kia Brand Ambassador-Rafael Nadal

    Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Corporation. With this ambassadorship, Nadal and Kia have teamed up together to promote Kia's brand value of 'The Power to Surprise' to worldwide.

  • The Official Automotive Partner from 2007 to 2022

    As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.

  • League of Legends EMEA Championship

    Kia is a proud partner of the League of Legends EMEA Championship. Through the partnership we offer various engaging and innovative experiences, including contents created in collaboration with the LEC, participatory events for League of Legends fans, eSports marketing programs for the finals and experiences with leading players participating in ‘Kia Player of the Game segment’.