Sponsoring
Kia, The Major Sponsor of The Australian Open
Since its first sponsorship in 2002, Kia has been participating in the tournament as the Major Sponsor to promote and support for the successful event. Since the day one of its partnership, over 100 new Kia vehicles are being supplied to the Tennis Australia every year to ensure the memorable and comfortable participation of the world's top tennis players, VIPs, officials and media.
Kia Brand Ambassador-Rafael Nadal
Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Corporation. With this ambassadorship, Nadal and Kia have teamed up together to promote Kia's brand value of 'The Power to Surprise' to worldwide.
The Official Automotive Partner from 2007 to 2022
As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.
League of Legends European Championship
Kia is a proud partner of the League of Legends European Championship. Through the partnership we offer various engaging and innovative experiences, including contents created in collaboration with the LEC, participatory events for League of Legends fans, eSports marketing programs for the finals and experiences with leading players participating in ‘Kia Player of the Game segment’.
