Kia Motors America is based in Irvine, California, and is dedicated to the strategies of its parent company, Kia Motors Corporation of Seoul, South Korea. The guiding principles are easily stated: "provide high-quality, high-value vehicles at prices well below the competition and back them up with The Kia 10-year/100,000-mile warranty program and a customer-first policy."

Safety first, from concept to crash test. Kia Motors is determined that every one of its vehicles should be as safe as possible, and this goal is ensured by a rigorous system of collision tests and simulations. Right up until the finished vehicle reaches the customer, Kia maintains a thorough customer-oriented quality control system, precisely assessing the customers' needs and demands to enhance the production process.

In the past few years we've managed some pretty incredible growth. Both in the number of dealers who sell our vehicles and in the number of owners who are driving them. As a matter of fact, today there are more than one-million Kia vehicles on American roads. Every year more and more people are discovering the value of owning a Kia.