This is Kia.

While our new Kia logo has officially launched, the changeover of badges across our product range will be a gradual process and commence with Model Year 2022 vehicles.

All Model Year 2021 vehicles will come adorned with the iconic, ellipse-shaped Kia logo as its badge.

The new Kia logo badge will begin to arrive with Model Year 2022 vehicle orders.

All Model Year 2022 Kia vehicles ordered after this point will come fitted with the new Kia logo as the badge.

Changing your previous Kia badge on your current vehicle is not possible due to the physical design and shape of the new Kia logo.

The new Kia logo application is different amongst global regions due to the production month of 2022 Model Year vehicles varying globally.

The new Kia brand ethos is ‘Movement that inspires.’

We believe movement inspires ideas. That is why we create the space for inspiration with our bold new designs and original inventive products creating user ownership & experiences that are simple, intuitive and integrated. 

The design of the new Kia logo is rooted in three concepts – 'symmetry', 'rhythm', and 'rising elements'.

The rising gestures throughout the new logo is a symbol of our rising ambition for the new brand purpose, and the values we promise to offer customers through future products and services, and the experiences these enable.

We will move beyond being a traditional car manufacturer, to becoming a mobility brand.

One that understands consumers’ mobility needs in terms of products, but also in terms of services, providing convenient solutions that respect everyone’s most valued resource, time.